The opening ceremony of the 2024 Paris Olympics will begin on July 26th local time.
At each opening ceremony, in addition to the wonderful performances, the costumes of the national teams are also a major attraction. The highly recognizable and nationally distinctive designs dazzled the audience, and they exclaimed, "This is the Olympic Fashion Week."
Recently, the uniform designs of national teams have been unveiled one after another. In order to show their national characteristics and sports style, they are competing to show their skills. One word to describe it is "volleyball".
Today, let's feast our eyes in advance and take a look at the Olympic uniforms released by some countries. Which country has the most fashionable?
France
Design brands: Le Coq Sportif, Berluti
As the host country of this Olympic and Paralympic Games, the main theme of the French team uniforms is - "luxury"!
The medal and torch storage box are designed by LVMH.
The opening ceremony dress was designed by Berluti, a century-old luxury brand under LVMH.
The Olympic uniforms were created by Stéphane Ashpool, the founder of street fashion brand Pigalle, in collaboration with the old brand Le Coq Sportif, who designed more than 160 types of clothing.
Canada
Design brand: Lululemon
In the previous Beijing Winter Olympics, the Canadian team's opening ceremony windbreaker led a wave of fashion trends.
For this year's Paris Olympics, Lululemon designed clothes for the Canadian team for four occasions: the opening ceremony, closing ceremony, interview clothes, and award-winning clothes.
United States
Design brands: Ralph Lauren, Nike, etc.
Since 2008, Ralph Lauren has designed the uniforms for the opening and closing ceremonies of the Olympic Games for the 9th time. This year, it still interprets the classic American academic style.
In addition, a series of casual items that can be worn in the Olympic Village are prepared for the US team, focusing on retro American style.
The track and field team's uniforms are made by Nike.
Australia
Design brands: Asics, Sportscraft, Volley
This is the 10th time that Sportscraft has designed clothing for the delegation. This year's design has taken into account a lot of feedback from the advisory committee composed of athletes and Aboriginal representatives, and the concept is unique.
The lining of the jacket is printed with the names of all 301 Australian gold medal winners from 1896 to 2020, while the Olympians' Oath is embroidered on the inside pocket.
Italy
Design brand: Giorgio Armani
The Italian team uniforms are designed by the famous luxury brand Giorgio Armani, echoing the green, white and red national flag, showing an elegant style.
UK
Design brand: Adidas
The British sports uniforms are provided by Adidas, and continue the concept of "simple sports style".
The main colors are red, white or blue, the colors of Britain, and the words "GREAT BRITAIN" are printed on the chest, which is inspired by the equipment of British athletes in 1924.
Germany
Design brand: Adidas
Germany also cooperates with adidas and adopts the same simple sports style.
Belgium
Design brands: Caroline Biss, Café Costume
Belgium's Olympic costumes were designed by Caroline Biss and high-end fashion brand Café Costume, using the black, yellow and red colors of the national flag.
Sweden
Design brand: UNIQLO
The Swedish delegation is sponsored by the fast fashion brand UNIQLO, which has created clothing and equipment for travel, opening and closing ceremonies, competitions, warm-up, interviews and other occasions. The entire series is simple and sporty.
Japan
Design brand: ASICS
Japan continues to collaborate with ASICS, using a red gradient design inspired by the Paris sunrise.
Korea
Design brand: THE NORTH FACE
Designed by THE NORTH FACE in South Korea, with blue and white gradient as the main color, it looks very cool.
China
Design brands: Anta, Jomoo, FILA FUSION, Kalendar, Li Ning, etc.
Which country's Olympic costumes do you like best?